In the News
Articles, speaking engagements, podcasts, and media appearances featuring Lynne McNamee.
Lynne McNamee Contributes to Top LMS Websites for 2021
Lynne McNamee collaborated with eLearning Industry on the Top LMS Websites for 2021 eBook. The publication examined the elements of an effective LMS website and examples from the industry.
Lynne McNamee Presents the Top LMS Websites for 2021 Webinar
Lynne McNamee worked with eLearning Industry to evaluate LMS websites and discuss the Top LMS Websites for 2021. The webinar examined competitive websites, search visibility, content strategy, and the importance of a clear value proposition.
Lynne McNamee Contributes to BisVue’s 2022 Marketing Trends
BisVue included Lynne McNamee’s perspective in its 2022 Marketing Trends and Predictions from Business Experts feature. Her contribution focused on the value of an integrated CRM in connecting business and marketing activity.
Lynne McNamee Presents Marketing Hacks for Learning Programs at Learning 2021
Lynne McNamee presented Unlock Engagement: Marketing Hacks for Learning Programs at Learning 2021. The interactive session explored applying marketing approaches to learning challenges, reverse-engineering campaigns, and making the case for new approaches with leadership.
Lynne McNamee Featured by Breadcrumbs on Account-Based Marketing
Breadcrumbs included Lynne McNamee’s perspective in its article on account-based marketing examples. Her contribution addressed the joint work of marketing and sales teams.
Lynne McNamee Joins LeaderChat on Marketing and L&D
The Learning Guild featured Lynne McNamee in a LeaderChat conversation about the intersection of marketing and learning and development. The discussion connected marketing experience with the challenges faced by learning leaders.
Published by Learning Solutions: Bring the Senses into Storytelling
Learning Solutions published Lynne McNamee’s article on making learning memorable through storytelling. She explored the role of the five senses when communicating and marketing a learning program.
Published by Learning Solutions: How Personas Can Drive Training Motivation and Effectiveness
Learning Solutions published Lynne McNamee’s article on using personas to improve learner engagement and training effectiveness. The article considers how understanding intrinsic motivations can help learning leaders design more relevant experiences.
Published by Learning Solutions: Cross-Departmental Relationships
Learning Solutions published Lynne McNamee’s article Show Leadership by Building Cross-Departmental Relationships. The piece examined how learning leaders can rethink their department’s role and approach to solving organizational problems.
Lynne McNamee Co-Authors Top LMS Websites for 2020
Lynne McNamee and Gordon L. Johnson collaborated on eLearning Industry’s Top LMS Websites for 2020 eBook. Their review considered website appearance, search practices, and content designed to engage prospective LMS customers.
Published by Learning Solutions: GDPR Does Apply to L&D
Lynne McNamee wrote for Learning Solutions about GDPR and its relevance to learning and development. This historical publication examined how data privacy requirements affect the work of learning organizations.
Lynne McNamee Featured on Thriving Despite Impostor Syndrome
Authority Magazine interviewed Lynne McNamee for its series on thriving despite impostor syndrome. The feature explored her experiences as a business leader and appeared in Authority Magazine and Thrive Global.
Lynne McNamee Shares Marketing Strategies with Authority Magazine
Authority Magazine featured Lynne McNamee in its Marketing Strategy Series. The interview explored her experience leading a marketing business and strategies for helping an agency grow.
Lynne McNamee Co-Presents the Top LMS Websites 2020 Webinar
Lynne McNamee and Gordon L. Johnson presented eLearning Industry’s Top LMS Websites 2020 webinar. They shared findings from reviewing more than 300 LMS, LXP, and edTech websites, with attention to search, content, and design.
Published by ATD: Sales Enablement — The Missing Piece
ATD published Lynne McNamee’s article on why sales enablement improves when organizations connect marketing intelligence, sales activity, and cross-functional processes.
Published by Training Industry: What’s Missing from Your B2B Sales Enablement
Training Industry published Lynne McNamee’s article on why stronger sales enablement brings marketing insight into program design and aligns sales and marketing.
Published by Training Industry: Why Your Learning Strategy Should Be Evolutionary
Training Industry published Lynne McNamee’s article on aligning learning strategy with business goals and evolving it based on measurable business contribution.
Lynne McNamee Guests on the Learning Experience Leader Podcast
Greg Williams featured Lynne McNamee on the Learning Experience Leader podcast in December 2019. She discussed fundamental marketing principles and the lessons learning experience leaders can draw from them.
Lynne McNamee Quoted by Flaunt on Social Media Tools
Flaunt featured Lynne McNamee’s perspective on social media tools. Her contribution emphasized integrated reporting and understanding how social activity connects with broader marketing efforts.
Lynne McNamee Presents What Would a Marketer Do? at ATD ICE 2019
Lynne McNamee presented What Would a Marketer Do? at the 2019 ATD International Conference & Exposition in Washington, DC. Her session explored how marketing techniques can address challenges in corporate learning and training.