In the News
Articles, speaking engagements, podcasts, and media appearances featuring Lynne McNamee.
Published by ATD: What Would a Marketer Do?
ATD featured Lynne McNamee’s article What Would a Marketer Do? ahead of her 2019 ATD International Conference & Exposition presentation. The article connected marketing experience with challenges in learning and development.
Lynne McNamee Interviewed on Work Culture and Leadership
Authority Magazine and Thrive Global featured Lynne McNamee’s perspectives on work culture and leadership. The interview also explored her approach to thinking about HR and recruiting through the lens of the Hogwarts houses.
Lynne McNamee Co-Presents the Best LMS Websites 2019 Webinar
Lynne McNamee and Gordon L. Johnson presented an eLearning Industry webinar on the best LMS websites of 2019. Drawing on a review of more than 300 LMS, LXP, and edTech websites, they discussed search visibility, content, design, and ways to improve a site.
Lynne McNamee Presents Increasing Completions at Learning Solutions 2019
Lynne McNamee presented Increasing Completions: Leveraging Marketing Tools for Learning Aims at the 2019 Learning Solutions Conference & Expo in Orlando. Her session explored using remarketing techniques to support course completion.
Lynne McNamee Co-Authors Best LMS Websites 2019
Lynne McNamee co-authored Best LMS Websites 2019 with Gordon L. Johnson and eLearning Industry. The eBook examined LMS providers’ website content, design, and search visibility, highlighting examples that helped companies engage prospective customers.
Published by Learning Solutions: Retargeting Techniques to Promote eLearning
Learning Solutions published Lynne McNamee’s article on applying retargeting techniques to eLearning promotion. The piece explored how marketing methods can help learning professionals reconnect with learners and encourage participation.
Lynne McNamee Quoted on Video in Legal Marketing
Business Leader Post quoted Lynne McNamee in its article Advice from Lawyers for Social Media Marketing. She contributed her perspective on using video to support a law firm’s digital marketing efforts.
Published by Learning Solutions: US Data Privacy and eLearning
Learning Solutions published Lynne McNamee’s co-authored article with Pamela Hogle examining the prospect of US data privacy laws and their implications for eLearning.
Published by Learning Solutions: Improve the eLearning Search Experience
Learning Solutions published Lynne McNamee’s article Embrace Google Method to Improve eLearning Search Experience. The piece explored how ideas from search and marketing can inform the way learners find relevant content.
Published by Learning Solutions: Personas Can Drive Engagement
Lynne McNamee wrote for Learning Solutions about using personas to improve engagement and the eLearning experience. The article introduced personas, how to create them, and ways organizations can use them to better understand learners.
Published by Learning Solutions: GDPR, Learning Data, and Innovation
Learning Solutions published Lynne McNamee’s article on the implications of GDPR for learning data. The historical publication considered constraints on data use alongside opportunities for innovation in eLearning.
Published by Learning Solutions: Omni-Channel eLearning
Learning Solutions published Lynne McNamee’s article on omni-channel eLearning. The piece explored drawing on marketing practices to build a more seamless experience as learners encounter courses and content across channels.
Published by Learning Solutions: Plan Now for GDPR Impact on eLearning
Learning Solutions published Lynne McNamee’s article on preparing learning organizations for GDPR. The historical publication examined initial compliance considerations and the implications of privacy regulation for eLearning.
Lynne McNamee Quoted by Kununu on Employer Branding
Kununu featured Lynne McNamee in its article on common employer-branding mistakes. She joined other experts in sharing perspectives on issues companies can overlook when presenting themselves to prospective employees.
Lynne McNamee Presents Personalization Lessons from Marketing
Lynne McNamee presented Personalization Lessons from Marketing at the 2017 Learning Personalization Summit. Her session examined how techniques used in marketing can help learning professionals motivate people to take action.
Lynne McNamee Joins the Learning Personalization Summit Closing Panel
Lynne McNamee joined JD Dillon and Megan Torrance for the 2017 Learning Personalization Summit’s closing panel, Putting Personalization to Work. The discussion explored applying personalization techniques from marketing in learning and development.
Lynne McNamee Featured on TLDChat
TLDChat featured Lynne McNamee in its August 15, 2017 conversation A Marketing Professional’s Take on L&D. The discussion brought a marketing perspective to the work of training, learning, and development professionals.
Marketing 101 Presentation for the Milford Chamber of Commerce
Always Visible Signs presented Marketing 101: Develop a Marketing Plan for the Milford Chamber of Commerce in December 2008.
Lynne McNamee Interviewed on Fairfield County Business Showcase
Lynne McNamee appeared on Fairfield County Business Showcase on News Talk 1400 WSTC/1350 WNLK in May 2008.
Always Visible Signs Featured in CREATIVE Magazine
CREATIVE magazine featured Always Visible Signs’ point-of-purchase signage for wine displays in 2008.