ATD published Lynne McNamee’s article “Sales Enablement: The Missing Piece” on May 8, 2020.
The article examines why sales enablement can underperform when organizations treat problems in isolation instead of looking at how information and processes move across teams. It explores how customer intelligence gathered by marketing can support sales conversations, shorten time to close, increase deal value, and strengthen retention and expansion when teams know where to find and use it.
In the News archive date: May 8, 2020.