In the News
Articles, speaking engagements, podcasts, and media appearances featuring Lynne McNamee.
Published by TD Magazine: One-and-Done Promotion Won’t Cut It
In TD Magazine, Lynne McNamee explored how learning professionals can build and promote learning campaigns using marketers’ principle of seven touches. The article addresses the challenge of encouraging participation beyond a single announcement.
Published by Learning Solutions: Three Pitfalls in Skills-Based Hiring and Training
Lynne McNamee wrote for Learning Solutions about three potential pitfalls in the shift toward skills-based hiring and training. The article considers issues organizations should address as they place greater emphasis on skills in hiring, promotion, and development.
Lynne McNamee Contributes to Top LMS Websites for 2021
Lynne McNamee collaborated with eLearning Industry on the Top LMS Websites for 2021 eBook. The publication examined the elements of an effective LMS website and examples from the industry.
Published by Learning Solutions: Bring the Senses into Storytelling
Learning Solutions published Lynne McNamee’s article on making learning memorable through storytelling. She explored the role of the five senses when communicating and marketing a learning program.
Published by Learning Solutions: How Personas Can Drive Training Motivation and Effectiveness
Learning Solutions published Lynne McNamee’s article on using personas to improve learner engagement and training effectiveness. The article considers how understanding intrinsic motivations can help learning leaders design more relevant experiences.
Published by Learning Solutions: Cross-Departmental Relationships
Learning Solutions published Lynne McNamee’s article Show Leadership by Building Cross-Departmental Relationships. The piece examined how learning leaders can rethink their department’s role and approach to solving organizational problems.
Lynne McNamee Co-Authors Top LMS Websites for 2020
Lynne McNamee and Gordon L. Johnson collaborated on eLearning Industry’s Top LMS Websites for 2020 eBook. Their review considered website appearance, search practices, and content designed to engage prospective LMS customers.
Published by Learning Solutions: GDPR Does Apply to L&D
Lynne McNamee wrote for Learning Solutions about GDPR and its relevance to learning and development. This historical publication examined how data privacy requirements affect the work of learning organizations.
Published by ATD: Sales Enablement — The Missing Piece
ATD published Lynne McNamee’s article on why sales enablement improves when organizations connect marketing intelligence, sales activity, and cross-functional processes.
Published by Training Industry: What’s Missing from Your B2B Sales Enablement
Training Industry published Lynne McNamee’s article on why stronger sales enablement brings marketing insight into program design and aligns sales and marketing.
Published by Training Industry: Why Your Learning Strategy Should Be Evolutionary
Training Industry published Lynne McNamee’s article on aligning learning strategy with business goals and evolving it based on measurable business contribution.
Published by ATD: What Would a Marketer Do?
ATD featured Lynne McNamee’s article What Would a Marketer Do? ahead of her 2019 ATD International Conference & Exposition presentation. The article connected marketing experience with challenges in learning and development.
Lynne McNamee Co-Authors Best LMS Websites 2019
Lynne McNamee co-authored Best LMS Websites 2019 with Gordon L. Johnson and eLearning Industry. The eBook examined LMS providers’ website content, design, and search visibility, highlighting examples that helped companies engage prospective customers.
Published by Learning Solutions: Retargeting Techniques to Promote eLearning
Learning Solutions published Lynne McNamee’s article on applying retargeting techniques to eLearning promotion. The piece explored how marketing methods can help learning professionals reconnect with learners and encourage participation.
Published by Learning Solutions: US Data Privacy and eLearning
Learning Solutions published Lynne McNamee’s co-authored article with Pamela Hogle examining the prospect of US data privacy laws and their implications for eLearning.
Published by Learning Solutions: Improve the eLearning Search Experience
Learning Solutions published Lynne McNamee’s article Embrace Google Method to Improve eLearning Search Experience. The piece explored how ideas from search and marketing can inform the way learners find relevant content.
Published by Learning Solutions: Personas Can Drive Engagement
Lynne McNamee wrote for Learning Solutions about using personas to improve engagement and the eLearning experience. The article introduced personas, how to create them, and ways organizations can use them to better understand learners.
Published by Learning Solutions: GDPR, Learning Data, and Innovation
Learning Solutions published Lynne McNamee’s article on the implications of GDPR for learning data. The historical publication considered constraints on data use alongside opportunities for innovation in eLearning.
Published by Learning Solutions: Omni-Channel eLearning
Learning Solutions published Lynne McNamee’s article on omni-channel eLearning. The piece explored drawing on marketing practices to build a more seamless experience as learners encounter courses and content across channels.
Published by Learning Solutions: Plan Now for GDPR Impact on eLearning
Learning Solutions published Lynne McNamee’s article on preparing learning organizations for GDPR. The historical publication examined initial compliance considerations and the implications of privacy regulation for eLearning.