In the News
Articles, speaking engagements, podcasts, and media appearances featuring Lynne McNamee.
Lynne McNamee Discusses Sales and Marketing Alignment on Great to Elite
Lynne McNamee joined Natalie Luneva on Great to Elite to discuss sales and marketing alignment, automation, and growth in coaching businesses. The conversation explored ways to streamline business processes as established coaching businesses scale.
Lynne McNamee Quoted by Databox on Marketing-Qualified Leads
Databox featured Lynne McNamee’s perspective in its article on defining and managing marketing-qualified leads. She emphasized using lead behavior and conversations with sales teams to understand readiness and strengthen marketing and sales alignment.
Lynne McNamee Presents Sales Enablement at ATD ICE 2022
At ATD ICE 2022, Lynne McNamee presented how marketing data and cross-functional alignment can strengthen sales enablement training and performance.
Lynne McNamee Featured by Breadcrumbs on Account-Based Marketing
Breadcrumbs included Lynne McNamee’s perspective in its article on account-based marketing examples. Her contribution addressed the joint work of marketing and sales teams.
Published by ATD: Sales Enablement — The Missing Piece
ATD published Lynne McNamee’s article on why sales enablement improves when organizations connect marketing intelligence, sales activity, and cross-functional processes.
Published by Training Industry: What’s Missing from Your B2B Sales Enablement
Training Industry published Lynne McNamee’s article on why stronger sales enablement brings marketing insight into program design and aligns sales and marketing.