In the News
Articles, speaking engagements, podcasts, and media appearances featuring Lynne McNamee.
Lynne McNamee Featured on Small Biz Florida Podcast
A Small Biz Florida conversation on how employee development can strengthen retention, quality, workplace culture, and small-business performance.
Lynne McNamee Discusses Learning Campaigns on Learning While Working
Sprout Labs featured Lynne McNamee on the Learning While Working podcast. The conversation covered using learning campaigns to support behavior change, applying marketing techniques to learning, and the stages of a learning campaign.
Lynne McNamee Presents Learning Personas: Empathy in Action at Learning 2022
Lynne McNamee presented Learning Personas: Empathy in Action at Learning 2022. The session examined how personas and empathy can help learning professionals better understand the people they serve.
Published by TD Magazine: One-and-Done Promotion Won’t Cut It
In TD Magazine, Lynne McNamee explored how learning professionals can build and promote learning campaigns using marketers’ principle of seven touches. The article addresses the challenge of encouraging participation beyond a single announcement.
Lynne McNamee Shares Book Recommendations in TD Magazine
TD Magazine invited Lynne McNamee to contribute to its What’s on Your Bookshelf? series. Her recommendations spanned musical theater history, inbound sales and content marketing, and finding purpose in the second half of life.
Published by Learning Solutions: Three Pitfalls in Skills-Based Hiring and Training
Lynne McNamee wrote for Learning Solutions about three potential pitfalls in the shift toward skills-based hiring and training. The article considers issues organizations should address as they place greater emphasis on skills in hiring, promotion, and development.
Lynne McNamee Shares Conference Advice in Learning Solutions
Learning Solutions featured Lynne McNamee’s advice on making the most of the 2022 Learning Solutions Conference & Expo. The article brought together practical guidance for attendees preparing to participate in the event.
Lynne McNamee Presents Marketing Hacks for Learning Programs at Learning 2021
Lynne McNamee presented Unlock Engagement: Marketing Hacks for Learning Programs at Learning 2021. The interactive session explored applying marketing approaches to learning challenges, reverse-engineering campaigns, and making the case for new approaches with leadership.
Lynne McNamee Joins LeaderChat on Marketing and L&D
The Learning Guild featured Lynne McNamee in a LeaderChat conversation about the intersection of marketing and learning and development. The discussion connected marketing experience with the challenges faced by learning leaders.
Published by Learning Solutions: Bring the Senses into Storytelling
Learning Solutions published Lynne McNamee’s article on making learning memorable through storytelling. She explored the role of the five senses when communicating and marketing a learning program.
Published by Learning Solutions: How Personas Can Drive Training Motivation and Effectiveness
Learning Solutions published Lynne McNamee’s article on using personas to improve learner engagement and training effectiveness. The article considers how understanding intrinsic motivations can help learning leaders design more relevant experiences.
Published by Learning Solutions: Cross-Departmental Relationships
Learning Solutions published Lynne McNamee’s article Show Leadership by Building Cross-Departmental Relationships. The piece examined how learning leaders can rethink their department’s role and approach to solving organizational problems.
Published by Learning Solutions: GDPR Does Apply to L&D
Lynne McNamee wrote for Learning Solutions about GDPR and its relevance to learning and development. This historical publication examined how data privacy requirements affect the work of learning organizations.
Published by ATD: Sales Enablement — The Missing Piece
ATD published Lynne McNamee’s article on why sales enablement improves when organizations connect marketing intelligence, sales activity, and cross-functional processes.
Published by Training Industry: What’s Missing from Your B2B Sales Enablement
Training Industry published Lynne McNamee’s article on why stronger sales enablement brings marketing insight into program design and aligns sales and marketing.
Published by Training Industry: Why Your Learning Strategy Should Be Evolutionary
Training Industry published Lynne McNamee’s article on aligning learning strategy with business goals and evolving it based on measurable business contribution.
Lynne McNamee Guests on the Learning Experience Leader Podcast
Greg Williams featured Lynne McNamee on the Learning Experience Leader podcast in December 2019. She discussed fundamental marketing principles and the lessons learning experience leaders can draw from them.
Lynne McNamee Presents What Would a Marketer Do? at ATD ICE 2019
Lynne McNamee presented What Would a Marketer Do? at the 2019 ATD International Conference & Exposition in Washington, DC. Her session explored how marketing techniques can address challenges in corporate learning and training.
Published by ATD: What Would a Marketer Do?
ATD featured Lynne McNamee’s article What Would a Marketer Do? ahead of her 2019 ATD International Conference & Exposition presentation. The article connected marketing experience with challenges in learning and development.
Lynne McNamee Presents Increasing Completions at Learning Solutions 2019
Lynne McNamee presented Increasing Completions: Leveraging Marketing Tools for Learning Aims at the 2019 Learning Solutions Conference & Expo in Orlando. Her session explored using remarketing techniques to support course completion.