In the News
Articles, speaking engagements, podcasts, and media appearances featuring Lynne McNamee.
Lynne McNamee Featured on Small Biz Florida Podcast
A Small Biz Florida conversation on how employee development can strengthen retention, quality, workplace culture, and small-business performance.
Lynne McNamee Presents the Principle of 7 Touches at Learning DevCamp 2023
At Learning DevCamp 2023, Lynne McNamee presented how the marketing principle of seven touches can be applied to build more effective learning campaigns.
Lynne McNamee Leads Learning Campaigns Workshop at Learning DevCamp 2023
At Learning DevCamp 2023, Lynne McNamee led a pre-camp workshop on using personas, repeated touches, metrics, and other marketing techniques in learning campaigns.
Lynne McNamee Presents Learning Campaigns at ATD ICE 2023
At ATD ICE 2023, Lynne McNamee presented “Learning Campaigns: The Principle of 7 Touches,” bringing proven marketing ideas into learning strategy.
Lynne McNamee Shares Five Marketing Strategies in Authority Magazine
Rachel Kline interviewed Lynne McNamee for Authority Magazine’s series on tried-and-true marketing strategies. The conversation covered lessons from her marketing career, five strategies, and her perspective on the marketing landscape.
Lynne McNamee Discusses Navigating a Challenging Economy
Authority Magazine’s Rachel Kline interviewed Lynne McNamee for a series on navigating a recession or challenging economy. The discussion considered lessons from earlier economic downturns and business and marketing experience.
Lynne McNamee Presents the Principle of 7 Touches at Learning Solutions 2023
At Learning Solutions 2023, Lynne McNamee presented how the marketing principle of seven touches can strengthen learning campaigns and learner engagement.
Lynne McNamee Leads Learning Campaigns Workshop at Learning Solutions 2023
At Learning Solutions 2023, Lynne McNamee led a workshop on building learning campaigns using practical marketing techniques to support engagement and business impact.
Lynne McNamee Shares Agency-Hiring Advice with Review Robin
Review Robin featured Lynne McNamee’s advice for small businesses hiring a marketing agency. She discussed the importance of communicating a clear business vision and giving marketing professionals room to apply their expertise.
Lynne McNamee Discusses Sales and Marketing Alignment on Great to Elite
Lynne McNamee joined Natalie Luneva on Great to Elite to discuss sales and marketing alignment, automation, and growth in coaching businesses. The conversation explored ways to streamline business processes as established coaching businesses scale.
Lynne McNamee Discusses Learning Campaigns on Learning While Working
Sprout Labs featured Lynne McNamee on the Learning While Working podcast. The conversation covered using learning campaigns to support behavior change, applying marketing techniques to learning, and the stages of a learning campaign.
Lynne McNamee Quoted by Databox on Marketing-Qualified Leads
Databox featured Lynne McNamee’s perspective in its article on defining and managing marketing-qualified leads. She emphasized using lead behavior and conversations with sales teams to understand readiness and strengthen marketing and sales alignment.
Lynne McNamee Shares Her 2023 Business Resolution with Carol Roth
Carol Roth featured Lynne McNamee’s contribution in a collection of small-business resolutions for 2023. McNamee described applying the improvisational idea of “yes, and” to open up new business ideas.
Lynne McNamee Shares Business Lessons in FoundersMag
FoundersMag features Lynne McNamee’s lessons on standardizing business practices and building a more scalable service business.
Lynne McNamee Presents Learning Personas: Empathy in Action at Learning 2022
Lynne McNamee presented Learning Personas: Empathy in Action at Learning 2022. The session examined how personas and empathy can help learning professionals better understand the people they serve.
Published by TD Magazine: One-and-Done Promotion Won’t Cut It
In TD Magazine, Lynne McNamee explored how learning professionals can build and promote learning campaigns using marketers’ principle of seven touches. The article addresses the challenge of encouraging participation beyond a single announcement.
Lynne McNamee Shares Book Recommendations in TD Magazine
TD Magazine invited Lynne McNamee to contribute to its What’s on Your Bookshelf? series. Her recommendations spanned musical theater history, inbound sales and content marketing, and finding purpose in the second half of life.
Published by Learning Solutions: Three Pitfalls in Skills-Based Hiring and Training
Lynne McNamee wrote for Learning Solutions about three potential pitfalls in the shift toward skills-based hiring and training. The article considers issues organizations should address as they place greater emphasis on skills in hiring, promotion, and development.
Lynne McNamee Presents Sales Enablement at ATD ICE 2022
At ATD ICE 2022, Lynne McNamee presented how marketing data and cross-functional alignment can strengthen sales enablement training and performance.
Lynne McNamee Shares Conference Advice in Learning Solutions
Learning Solutions featured Lynne McNamee’s advice on making the most of the 2022 Learning Solutions Conference & Expo. The article brought together practical guidance for attendees preparing to participate in the event.