Lynne McNamee presented “Learning Campaigns: The Principle of 7 Touches” at ATD’s International Conference & Expo on May 24, 2023.
The session brought marketing and learning together, examining how the familiar marketing principle of repeated, relevant touches can inform learning campaigns and help increase engagement and action. ATD’s 2023 program listed the session in the Managing the Learning Function track.
View the ATD ICE 2023 session listing
In the News archive date: May 24, 2023.