In the News
Articles, speaking engagements, podcasts, and media appearances featuring Lynne McNamee.
Lynne McNamee Presents Sales Enablement at ATD ICE 2022
At ATD ICE 2022, Lynne McNamee presented how marketing data and cross-functional alignment can strengthen sales enablement training and performance.
Published by ATD: Sales Enablement — The Missing Piece
ATD published Lynne McNamee’s article on why sales enablement improves when organizations connect marketing intelligence, sales activity, and cross-functional processes.
Published by Training Industry: What’s Missing from Your B2B Sales Enablement
Training Industry published Lynne McNamee’s article on why stronger sales enablement brings marketing insight into program design and aligns sales and marketing.