In the News
Articles, speaking engagements, podcasts, and media appearances featuring Lynne McNamee.
Lynne McNamee Presents the Principle of 7 Touches at Learning DevCamp 2023
At Learning DevCamp 2023, Lynne McNamee presented how the marketing principle of seven touches can be applied to build more effective learning campaigns.
Lynne McNamee Leads Learning Campaigns Workshop at Learning DevCamp 2023
At Learning DevCamp 2023, Lynne McNamee led a pre-camp workshop on using personas, repeated touches, metrics, and other marketing techniques in learning campaigns.
Lynne McNamee Presents Learning Campaigns at ATD ICE 2023
At ATD ICE 2023, Lynne McNamee presented “Learning Campaigns: The Principle of 7 Touches,” bringing proven marketing ideas into learning strategy.
Lynne McNamee Presents the Principle of 7 Touches at Learning Solutions 2023
At Learning Solutions 2023, Lynne McNamee presented how the marketing principle of seven touches can strengthen learning campaigns and learner engagement.
Lynne McNamee Leads Learning Campaigns Workshop at Learning Solutions 2023
At Learning Solutions 2023, Lynne McNamee led a workshop on building learning campaigns using practical marketing techniques to support engagement and business impact.
Lynne McNamee Discusses Learning Campaigns on Learning While Working
Sprout Labs featured Lynne McNamee on the Learning While Working podcast. The conversation covered using learning campaigns to support behavior change, applying marketing techniques to learning, and the stages of a learning campaign.
Published by TD Magazine: One-and-Done Promotion Won’t Cut It
In TD Magazine, Lynne McNamee explored how learning professionals can build and promote learning campaigns using marketers’ principle of seven touches. The article addresses the challenge of encouraging participation beyond a single announcement.
Lynne McNamee Presents Marketing Hacks for Learning Programs at Learning 2021
Lynne McNamee presented Unlock Engagement: Marketing Hacks for Learning Programs at Learning 2021. The interactive session explored applying marketing approaches to learning challenges, reverse-engineering campaigns, and making the case for new approaches with leadership.
Lynne McNamee Joins LeaderChat on Marketing and L&D
The Learning Guild featured Lynne McNamee in a LeaderChat conversation about the intersection of marketing and learning and development. The discussion connected marketing experience with the challenges faced by learning leaders.
Published by Learning Solutions: Bring the Senses into Storytelling
Learning Solutions published Lynne McNamee’s article on making learning memorable through storytelling. She explored the role of the five senses when communicating and marketing a learning program.
Published by Learning Solutions: How Personas Can Drive Training Motivation and Effectiveness
Learning Solutions published Lynne McNamee’s article on using personas to improve learner engagement and training effectiveness. The article considers how understanding intrinsic motivations can help learning leaders design more relevant experiences.
Lynne McNamee Guests on the Learning Experience Leader Podcast
Greg Williams featured Lynne McNamee on the Learning Experience Leader podcast in December 2019. She discussed fundamental marketing principles and the lessons learning experience leaders can draw from them.
Lynne McNamee Presents What Would a Marketer Do? at ATD ICE 2019
Lynne McNamee presented What Would a Marketer Do? at the 2019 ATD International Conference & Exposition in Washington, DC. Her session explored how marketing techniques can address challenges in corporate learning and training.
Published by ATD: What Would a Marketer Do?
ATD featured Lynne McNamee’s article What Would a Marketer Do? ahead of her 2019 ATD International Conference & Exposition presentation. The article connected marketing experience with challenges in learning and development.
Lynne McNamee Presents Increasing Completions at Learning Solutions 2019
Lynne McNamee presented Increasing Completions: Leveraging Marketing Tools for Learning Aims at the 2019 Learning Solutions Conference & Expo in Orlando. Her session explored using remarketing techniques to support course completion.
Published by Learning Solutions: Retargeting Techniques to Promote eLearning
Learning Solutions published Lynne McNamee’s article on applying retargeting techniques to eLearning promotion. The piece explored how marketing methods can help learning professionals reconnect with learners and encourage participation.
Published by Learning Solutions: Improve the eLearning Search Experience
Learning Solutions published Lynne McNamee’s article Embrace Google Method to Improve eLearning Search Experience. The piece explored how ideas from search and marketing can inform the way learners find relevant content.
Published by Learning Solutions: Personas Can Drive Engagement
Lynne McNamee wrote for Learning Solutions about using personas to improve engagement and the eLearning experience. The article introduced personas, how to create them, and ways organizations can use them to better understand learners.
Published by Learning Solutions: Omni-Channel eLearning
Learning Solutions published Lynne McNamee’s article on omni-channel eLearning. The piece explored drawing on marketing practices to build a more seamless experience as learners encounter courses and content across channels.
Lynne McNamee Presents Personalization Lessons from Marketing
Lynne McNamee presented Personalization Lessons from Marketing at the 2017 Learning Personalization Summit. Her session examined how techniques used in marketing can help learning professionals motivate people to take action.