In the News
Articles, speaking engagements, podcasts, and media appearances featuring Lynne McNamee.
Lynne McNamee Presents the Principle of 7 Touches at Learning DevCamp 2023
At Learning DevCamp 2023, Lynne McNamee presented how the marketing principle of seven touches can be applied to build more effective learning campaigns.
Lynne McNamee Leads Learning Campaigns Workshop at Learning DevCamp 2023
At Learning DevCamp 2023, Lynne McNamee led a pre-camp workshop on using personas, repeated touches, metrics, and other marketing techniques in learning campaigns.
Lynne McNamee Presents Learning Campaigns at ATD ICE 2023
At ATD ICE 2023, Lynne McNamee presented “Learning Campaigns: The Principle of 7 Touches,” bringing proven marketing ideas into learning strategy.
Lynne McNamee Presents the Principle of 7 Touches at Learning Solutions 2023
At Learning Solutions 2023, Lynne McNamee presented how the marketing principle of seven touches can strengthen learning campaigns and learner engagement.
Lynne McNamee Leads Learning Campaigns Workshop at Learning Solutions 2023
At Learning Solutions 2023, Lynne McNamee led a workshop on building learning campaigns using practical marketing techniques to support engagement and business impact.
Lynne McNamee Discusses Learning Campaigns on Learning While Working
Sprout Labs featured Lynne McNamee on the Learning While Working podcast. The conversation covered using learning campaigns to support behavior change, applying marketing techniques to learning, and the stages of a learning campaign.
Published by TD Magazine: One-and-Done Promotion Won’t Cut It
In TD Magazine, Lynne McNamee explored how learning professionals can build and promote learning campaigns using marketers’ principle of seven touches. The article addresses the challenge of encouraging participation beyond a single announcement.