In the News
Articles, speaking engagements, podcasts, and media appearances featuring Lynne McNamee.
Lynne McNamee Presents the Principle of 7 Touches at Learning DevCamp 2023
At Learning DevCamp 2023, Lynne McNamee presented how the marketing principle of seven touches can be applied to build more effective learning campaigns.
Lynne McNamee Presents Learning Campaigns at ATD ICE 2023
At ATD ICE 2023, Lynne McNamee presented “Learning Campaigns: The Principle of 7 Touches,” bringing proven marketing ideas into learning strategy.
Lynne McNamee Presents the Principle of 7 Touches at Learning Solutions 2023
At Learning Solutions 2023, Lynne McNamee presented how the marketing principle of seven touches can strengthen learning campaigns and learner engagement.
Lynne McNamee Presents Learning Personas: Empathy in Action at Learning 2022
Lynne McNamee presented Learning Personas: Empathy in Action at Learning 2022. The session examined how personas and empathy can help learning professionals better understand the people they serve.
Lynne McNamee Presents Sales Enablement at ATD ICE 2022
At ATD ICE 2022, Lynne McNamee presented how marketing data and cross-functional alignment can strengthen sales enablement training and performance.
Lynne McNamee Presents the Top LMS Websites for 2021 Webinar
Lynne McNamee worked with eLearning Industry to evaluate LMS websites and discuss the Top LMS Websites for 2021. The webinar examined competitive websites, search visibility, content strategy, and the importance of a clear value proposition.
Lynne McNamee Presents Marketing Hacks for Learning Programs at Learning 2021
Lynne McNamee presented Unlock Engagement: Marketing Hacks for Learning Programs at Learning 2021. The interactive session explored applying marketing approaches to learning challenges, reverse-engineering campaigns, and making the case for new approaches with leadership.
Lynne McNamee Co-Presents the Top LMS Websites 2020 Webinar
Lynne McNamee and Gordon L. Johnson presented eLearning Industry’s Top LMS Websites 2020 webinar. They shared findings from reviewing more than 300 LMS, LXP, and edTech websites, with attention to search, content, and design.
Lynne McNamee Presents What Would a Marketer Do? at ATD ICE 2019
Lynne McNamee presented What Would a Marketer Do? at the 2019 ATD International Conference & Exposition in Washington, DC. Her session explored how marketing techniques can address challenges in corporate learning and training.
Lynne McNamee Co-Presents the Best LMS Websites 2019 Webinar
Lynne McNamee and Gordon L. Johnson presented an eLearning Industry webinar on the best LMS websites of 2019. Drawing on a review of more than 300 LMS, LXP, and edTech websites, they discussed search visibility, content, design, and ways to improve a site.
Lynne McNamee Presents Increasing Completions at Learning Solutions 2019
Lynne McNamee presented Increasing Completions: Leveraging Marketing Tools for Learning Aims at the 2019 Learning Solutions Conference & Expo in Orlando. Her session explored using remarketing techniques to support course completion.
Lynne McNamee Presents Personalization Lessons from Marketing
Lynne McNamee presented Personalization Lessons from Marketing at the 2017 Learning Personalization Summit. Her session examined how techniques used in marketing can help learning professionals motivate people to take action.
Lynne McNamee Joins the Learning Personalization Summit Closing Panel
Lynne McNamee joined JD Dillon and Megan Torrance for the 2017 Learning Personalization Summit’s closing panel, Putting Personalization to Work. The discussion explored applying personalization techniques from marketing in learning and development.
Marketing 101 Presentation for the Milford Chamber of Commerce
Always Visible Signs presented Marketing 101: Develop a Marketing Plan for the Milford Chamber of Commerce in December 2008.