Before launching on a rebranding effort, think carefully about if rebranding is really necessary.
To determine this, I propose one key question:
Is there a disconnect between the benefit of working with your company and what your branding communicates?
In this video, I discuss an example where there was a disconnect and how we approached designing a new logo.
Branding naturally goes beyond the logo...please watch for future installments for more around that.
Watch the original video on YouTube
Ready to get started?
to see if Lone Armadillo can help you!
Originally published July 12, 2017 by Lone Armadillo (LoneArmadillo.com). Republished by Vericanto as part of its historical learning archive.