Help learning become part of the work

Use timely messages, practice and support to help people apply and sustain change.

Plan a learning campaign
A learner studying outdoors with a laptop as part of a workplace learning campaign.

Learning Campaigns

A training session can introduce an idea. A learning campaign helps people encounter it again, practice it in context and use it when the situation calls for it.

Vericanto combines learning design with marketing experience to plan a sequence around a specific audience and business outcome. The aim is to make the learning relevant, accessible and worth using.

What a campaign can include

  • A clear audience and a specific action or behavior to develop

  • Short messages, examples and resources timed to the work

  • Practice, feedback and manager-led conversations

  • Performance support that people can find at the moment of need

  • Measures that look beyond attendance and completion

Lynne McNamee speaking at a conference.

Useful applications

Consider a campaign for onboarding, a new process, customer education, leadership development or AI adoption. The sequence should fit the change, the people and the resources available.

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Plan a learning campaign